Mauro Libi: Mastering marketing is very important in multilevel business

     Let's start by remembering what is the business or multilevel marketing and we must point out that it is a marketing strategy in which those who are integrated into the platform receive a reward, not only for their own sales, but also for those made by people who are part of its organizational structure or network. Business or multilevel marketing is also known as network marketing or referral marketing. It should be noted that it shouldn’t be confused with the pyramid scheme, which is illegal in most countries of the world.

     The business or multilevel marketing is a type of direct sales based on the contact with the consumer, word of mouth recommendations. Those who are dedicated to multilevel marketing, not only sell their products, but encourage other people to join the company. Generally, multilevel business sellers aspire to become experts with regard to the products and / or services they sell as well as on their compensation plan and company. However, this is not enough and this is the reason why this industry has so many failure rates.

     Who joins the multilevel industry must, in addition to know the product, its benefits and the brand, have to learn about business, marketing and sales in general. To be successful it is essential to be trained in marketing techniques that give you the ability to carry out multilevel sales. 

- How? The first thing is to dedicate to direct sales to learn to prospect, to present and to close.

- What are we talking about? When we refer to prospecting, we talk about the art of obtaining information about the ideal client. While presenting is about adding value to that ideal client and last but no least, we have to understand the follow-up that is indispensable to make that ideal client.

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Mauro Libi: Know the future of your company with predictive analytic

Predictive analytics is a tool that allows us to establish whether the business is going the right way or not. The procedure is not based on bringing to the present the facts that are coming and visualize them before they occur, but on taking what has already happened to make an estimate of what will happen. Predictive analytics is a business intelligence technology that forecasts from the experience of organizations.

     By the predictive analysis it is possible, for example, to optimize the marketing campaigns or to determine how the company is operating when reviewing the website of the same, the number of visits and the behavior of the users and clients. The information provided by the predictive analysis allow to have a vision about the conduct of the clients and according to how it is their behavior can act to avoid their migration to other pages or establish how to sell a product or service.

     What are the keys to predictive analysis?

1. The data: This is vital because the information that allows to do the predictive analysis. The information is the base for predictions or forecasts in relation to the behavior of customers, the attributes that a product and / or service have to have or any other decision that must be taken inside the companies. It is very important that such data provide quality information, which should prevail even over quantity. Of course, a good volume of good quality information will be better than to make the prediction.

2. Statistics: The management of all the information and its processing makes easy the establishment of statistics that explain what can happen in the future with very little margin of error.

3. Suppositions: Not everything will be the same all the time, because supposition varies according to customers' habits, as well as market circumstances and the company's own internal processes change. A permanent monitoring and review of this must be maintained. On the other hand, predictive analytics also require the sources of the information used for the analysis, the information metrics, the conditions that may affect the data, and the existence of atypical values ​​that may affect the results.

There are three predictive models:

A) The descriptive models that are based on the analysis of historical and current information.

B) Predictive models are based on the analysis of past data to determine the probability of occurrence of a given event.

C) Prescriptive models are the most complex and analyze all the elements of a decision and the variables to establish the probability of every one occurring.

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Mauro Libi: Know the emotional intelligence skills

  

Analyzing the reasons for the success of business leaders, it has been determined that personality is the key, even more than their own skills at work, if we talk about business, personality is the set of preferences and trends that allow the individual to approach the world. Personality is formed from the earliest age of individuals and are fixed in adulthood and defined, for example, as introverted or extroverted. Personality is something that once defined remains in time.

     It is important not to confuse personality with intellect, nor with emotional intelligence. It is a mistake that many business leaders have made that they have confused personality to what in reality was emotional intelligence skills. Skills that anyone can incorporate to your life. Let's see what those emotional intelligence skills are:

1. Go beyond what is required. For the successful worker, whether executive or subordinate, reward is not a worry, it doesn’t put limits to their work and is always willing to give a little more. The successful employee doesn’t circumscribe his tasks to the specifications and descriptions that are supplied to him, but is willing to go further without expecting recognition.

2. He is tolerant to the conflict. He neither provokes nor escapes, on the contrary, the successful worker is able to maintain his calm and expose his position and look serene and logical. Resist personal attacks.

3. People with emotional skills can distinguish what is important and focus on it. Focused on the essential they are not distracted by tricks or secondary ones. The goal is always in their mind. The successful employee is not disturbed by clients in a bad mood or is not afraid with complaints and gossip that live in offices. They know how to differentiate between real problems and what, simply, is not.

4. The successful employee is courageous. He is always willing to talk and to expose his ideas when others are not. If he is sure of what he believes, he holds to whomever and doesn’t stop at the moment of having to confront an executive decision. Of course, he thinks before speaking and in a calmly and serenely way, with wisdom and at the best time.

5. He controls his ego. He is not dominated by his passions. He admits his mistakes and shows his willingness to do things differently, either because he recognizes that it is a better way or by the desire to maintain the harmony of the team.

6. He feels that things can always be done better. He is never satisfied and also, he are convinced that everything is never enough.

7. If he feels something is wrong, immediately, he acts. If it is broken he fixes it, if it doesn’t work he repair it.

8. The successful worker is highly responsible. The excuses are not part of his list. He assumes what is right and what is wrong.

9. He tries to be pleasant and maintain harmony and cordiality with the rest of the people and members of his team. He integrates into the group and has a great leadership. You can trust him to represent the company.

10. Toxic people do not stop or neutralize him, he knows how to control them, plus he maintains emotional control over them. He identifies his own emotions and doesn’t allow under any concept that anger or frustration dominate him.

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Mauro Libi: Five keys to obtain a financing for your SME

Small and medium-sized enterprises, better known as SMEs, have a challenge: to obtain financing, that will guarantee the durability of the business. If this is not the case, it won’t be an idea without possibility. Entrepreneurs at the forefront of these businesses have to act in a smart way to get the capital to work. Also, at the same time, they have to ensure that organizations will be able to maintain a permanent capital income, since these companies are characterized mainly by their low savings margin and therefore, they can’t work for long time without financing.

     It corresponds before requesting for credits, defining the needs according to the objectives of the business and establishing a severe order in the handling of the finances and the accounting. The global economic crisis is a permanent challenge for SMEs, which are the backbone of the economy of all countries, but this is not enough, you have to ensure the viability of business to attract investment. So, business ideas have to be creative and innovative, viable, structured around good work teams and have an excellent financial and accounting management.

     Here are some keys to obtain a financing for your SME:

1. The objectives of your company should be very clear. It must be transparency in terms of financial for the objectives that the business has planned. You have to know very well what funding is wanted for, how much is required, and for how long. A detailed analysis should be made about the present and future financial status of the organization.

2. The needs of the SME have to match perfectly with the existing financial services. It is necessary to investigate all the alternatives that in the financial market are available. Also, it is necessary to determine which is the best agree according to the company and the products and / or service that will be produced. One aspect that should be taken into account by SMEs when choosing financing alternatives is that the collection periods of invoices are usually long, which will mean important periods of illiquidity.

3. When a decision has already been made about the financing, it is necessary to proceed to put everything in order. Chaos only leads to more chaos, so accounts and all documentation have to be immaculate and available. Nobody invests in an organization that is clearly chaotic, unmanageable, the company must work perfectly in the operational, the fiscal, and in the financial and accounting. Financial institutions and banks require a great deal of care in managing accounts.

4. SMEs should be extremely careful when selecting the financial institution and the type of credit to obtain. In case to resort to a credit company, you have to take into account the time you have in the market, your client portfolio, the speed in the credit approval process and its flexibility.

5. It is essential to prepare a payment plan before acquiring the credit. To do this, adjustments will have to be made in the budget to include payments. This will avoid setbacks and unwanted delays. Your SME is interested in building an excellent credit history.

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