lunes, 25 de enero de 2016

Mauro Libi Crestani: Why companies are promoting the positive attitudes of their people and workers ?

“I BELIEVE THAT POTENTIAL IS UNLIMITED – SUCCESS DEPENDS ON DARING TO ACT ON OUR DREAMS” – MRS. ESTÉE LAUDER  
 
Since 1946, The Estée Lauder Companies has built its reputation on the quality of its people and on their positive attitudes.

By Mauro Libi Crestani. “If you push yourself beyond the furthest place you think that you can go, you will be able to achieve your hearts dream.” This is also a quote from Estee Lauder. She would tell her employees to stay positive and determines and that they will get there.

If you check the website of this high quality company, you will find a company that invest a lot of time and money into promoting the positive attitudes of their people and workers.

Leonard Lauder calls the company’s employees family and says that his workers do not have a job but a career and that they are the most important asset to the company. Every aspect, every step of their interactions was carefully planned out to create that positive good feeling.

Everyone that works for their company was called family and told that they are worth investing time and money in. All their employees are seasoned professionals.

An ad for a part time job with their company said the following:
High Touch, No Limits-Careers at Estee Lauder
Join the Estée Lauder team today and become part of the dream. Opportunities are available for all those with a passion for beauty and determination for success.

When they sell their products to the public, they are determined to put out a high quality product that will enhance a woman’s beauty and make her feel more positive and confident about herself.

"Once a woman has the knowledge about her possibilities of self-improvement through beauty, she can feel better about herself." - Estee Lauder

Estée Lauder Created a Product That Promises 'A Positive Change in Attitude' – This was a woman’s magazine headline.

 When Lauder started off, she had no money to invest in marketing, so she decided that she would create positives attitudes as her marketing campaign. She decided that every woman that came to see her would leave feel more positive about herself. She would feel so much better about herself that she would brag to her friends about her new good feeling and her friend would tell another friend. 
She called it 

“ Tell a woman campaign.”.


Later when she  first started hiring employees she made sure that they would get lots of positive feelings and attitudes from her and her company and they in turn would pass that positive attitude on to their customers. She would only accept one out of twenty woman for a job with her, their attitude had to reflect that positive feeling. By Mauro Libi Crestani.

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domingo, 17 de enero de 2016

Mauro Libi Crestani: Actor Jim Carrey and the positive thinking

By Mauro Libi Crestani. When the actor Jim Carrey was only 14 years old, his father lost his job, and his family hit rough times. They moved into a VW van on a relative’s lawn, and the young aspiring comedian—who was so dedicated to his craft that he mailed his resume to The Carroll Burnett Show just a few years earlier, at age 10—took an eight-hours-per-day factory job after school to help make ends meet.  

 Carrey  lives his life according to the 
law of attraction, a belief system that argues that “‘like attracts like,” and that by focusing on positive or negative thoughts, one can bring about positive or negative results.

When Jim Carrey did his movie –YesMan -. It was about a man who had negative attitudes and he meets a guru that teaches him the power of the word – Yes. Jim did not get paid for this movie but agreed to take a percentage. But this movie changed his life similar to the character that he played. Soon after this movie he wrote himself a ten million dollar check where he wrote for acting services rendered and he dated it for Thanksgiving 1995. He was so sure that if he write himself such a check the power of attraction would make it happen. Very soon before Thanksgiving 1995 He received a check in about that amount for his movie Dumb and Dumber. Till the day that he actually received a real big check , he kept his fake one in his wallet believing in the power.

Soon after Yes man, Carrey did a movie called Popper. That was where he got as a inheritance some penguins. In the movie he thought they were a curse but when he changed his attitude, that his gift was a blessing, his movie life became a blessing.
Jim was careful to pick his movies that all had some positive theme. As he really believed that any negativity in his life that he introduced would attract more negativity.

So when he was offered to do a movie Kick Ass 2. He declined doing the movie because he said he had an anti gun stance. But it was more than that. His character  remains trapped in a world of violence and sin. It was a perfectly sensible one for someone who believes in the law of attractions. That’s why Carrey had to distance himself from it—to keep that negativity away from him.

“I believe in manifestation,” Carrey says at one point in that clip. “I believe in putting a rocket of desire out into the universe. And you get it when you believe it.” By Mauro Libi Crestani.


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sábado, 16 de enero de 2016

Mauro Libi Crestani: You didn't build that! Somebody else made that happen!

Mauro Libi Crestani: The power of positive thought                               


 I am a natural born introvert. I am not comfortable being the life of the party and I am terrified of being before an audience. But my profession and my talents lead me to being a teacher of kids in college and my love for politics required that I speak before an audience. I also had a radio show and did many jobs as a television broadcaster. But the fear of being before an audience is innate in my being. It is something that I could not get rid of.

 I have always been a positive person.   It’s a funny thing… but the mind is very powerful. If your mind believes that you can do something, then will accomplish that task. Just do not let the mind be won over by the feelings of negativity or fears.  

“The moment you doubt whether you can fly, you cease forever to be able to do it.”

“Don’t let your fears keep you from flying.”

Both are quotes from Peter Pan.


So how does someone like myself overcome a fear such as stage fright?

How does someone who has stage fright go before a tough audience of college students and shine and give a fantastic seminar that more and more students want talk about and want to participate in?

How do I perform in radio and television having this overwhelming fear?

There is a little trick from an acting instructor called Leon Strossburg. He was from many years ago and was an acting teacher to many famous stars such as Marilyn Monroe. Strossburg believed in the power of positive thought. He taught an acting style known today as  Method Acting. It is a belief that the mind can accomplish anything and if properly trained can accomplish anything.

When an actor would have stage fright and many of them do. Like Peter Pan, they would fear into a real creature. If the fear made you sick in the pit of your stomach, you would talk to it and say….

Fear go away, go away from my stomach.

Now the fear may crawl to your legs and make them shake, so you would say to the fear.

Fear, you are getting on my nerves, get away from my legs and stop shaking my legs.

If your fear then went to your voice and made your voice shake or to your head and made you forget your lines, you again would talk to your fear and make it move out of the way.  


The most important thing is to believe in yourself and never let your fears keep you from accomplishing your dreams. By Mauro Libi Crestani.

Mauro Libi Crestani: You didn't build that! Somebody else made that happen!

These are words from President Obama.

We are not going to debate the politics of this statement, which has caused a lot of debate. What I would like to discuss is how to increase a company’s productivity. If management does not trust its employees to do their job and they micromanage by trying to control every aspect of what their workers do. In such a case their productivity numbers will suffer.
       

It is not usual to speak of an employee as a partner, and yet what else is he?

Henry Ford fought for better wages for his employees.
There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible.

So Henry Ford believed that by treating an employee like a partner and paying them a top wage was the best thing for a company’s productivity.
  
          
                                  
The above is proven research. Yet despite this known fact, most employees are very unhappy with their present jobs and are just not engaged.


According to Forbes magazine, an engaged employees means, Employee engagement is the emotional commitment the employee has to the organization and its goals. This emotional commitment means engaged employees actually care about their work and their company. They don’t work just for a paycheck, or just for the next promotion, but work on behalf of the organization’s goals.

When employees care—when they are engaged—they use discretionary effort.
This means the engaged computer programmer works overtime when needed, without being asked. This means the engaged retail clerk picks up the trash on the store floor, even if the boss isn’t watching. This means the TSA agent will pull a bag suspicious bag to be searched, even if it’s the last bag on their shift.

Engaged employees lead to better business outcomes. In fact, according to Towers Perrin research companies with engaged workers have 6% higher net profit margins, and according to Kenexa research engaged companies have five times higher shareholder returns over five years.

 With such gains by having your employees engaged into the company, you would think that company’s put a major emphasis on such a goal and that . You would think that the majority of employees are engaged into their company and that every company needs to work to improve that number.

But that is not the case at all.
Only 13% of employees worldwide are engaged at work, according to Gallup's new 142-country study on the State of the Global Workplace. In other words, about one in eight workers -- roughly 180 million employees in the countries studied -- are psychologically committed to their jobs and likely to be making positive contributions to their organizations.( By Mauro Libi Crestani)


In a Nutshell
        It's very difficult for managers to create a situation where their employees experience psychological empowerment, but the payoff is great for those who achieve it. If you want to increase your productivity, listen to Obama on this one bit of advice. Your employees are their building blocks of your company and if you can get them motivated and engaged into the company, your productivity results may soar like you never imagined.  
By Mauro Libi Crestani.

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jueves, 7 de enero de 2016

Mauro Libi Crestani: What is this basic answer on how to increase your company's productivity ?

By Mauro Libi Crestani. That is the most basic question that every company has to answer if it wants to be productive. The answer is so basic. It’s like answering the question – How does one live to see another day?  Answer is to keep breathing. When you stop breathing , then you will not live to see another day. So what is this basic answer on how to increase your company's productivity?

The answer is to have office meeting! Careers have been built on poking fun at meetings. From commercials to comic strips it’s no secret that most of us would rather be, you know, working.

Meetings can be very productive. But for that to happen you have to follow certain rules.

                                          



If it were up to 37 Signals, there would be no meetings at all and discussion would be limited to IM and email. In the company’s best-selling book Rework, they urge creatives to remember that “every minute you avoid spending in a meeting is a minute you can get real work done instead.” In fact, the firm even created National Boycott a Meeting Day in 2011. But they know that there are times when they absolutely must meet.

   
                                                           

37 Signals and Google and Apple have similar rules to their meetings.
Keep it short!   15 minutes max time. Use a timer. Meetings have a way of going on and on.

Invite as few people as possible.  In other words no spectators. Google has a rule that everyone at the meeting must contribute ideas. If you do not have ideas to contribute then you do not have to be at that meeting. At Google t is expected that your idea will be challenged – so be ready to defend your ideas. Be prepared to challenge and be challenged or don’t show up.

Have an agenda. American Express vice president Christopher Frank  used to ask at the start of each meeting…. “What exactly are we meeting about?” When your goals for the meeting are clear then you the meeting will have productive results. Google assigns someone to make the decisions  at the meeting. We want to accomplish this and we have five ideas, there will be someone that will decide at the meeting which ideas to go with and then they will be assigned to people to accomplish those goals or ideas. Talking and not acting will not be productive. You want the meeting to have a purpose and be productive – assign those tasks by Mauro Libi Crestani.


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miércoles, 6 de enero de 2016

Mauro Libi Crestani: Effects of positive attitude

By Mauro Libi Crestani. There has always been debate about whether a positive attitude or a negative attitude has such a significant effect. When your attitude is expressed in your words to others, 

Well……………Then just imagine this………

 A customer asks a question and receives a response from the owner or employee. The employee has an all around negative attitude to life. His response shows it. Unfortunately, the response may not adequately answer the question. It is deflected with negative phrases that do little to motivate the customer into making a purchase or returning to repeat the buying experience.   

An employee has a question or offers an opinion to the owner and expects a reply.  The employee has high energy, loves working and wants to excel at his job. His boss or supervisor however has a very negative attitude and tends to put anyone and everything down. So what effect will this negative manager have the positive employee. A negative response to an employee, or worse no response, is one of the best ways to demotivate a potentially excellent employee.  

One negative phrase can “turn off” a customer or employee, but with a slight change of words the phrase can become positive. When the right words are used, they encourage customers to purchase, become loyal, and act as goodwill ambassadors for the business. Likewise, when words are chosen wisely, employees become committed to being a part of a growing and successful business.

Make your responses work for you!

Work on removing all negative words from your vocabulary.

If an employee or a customer asks you if something can be done. Do not dismiss it with.

“That’s a silly idea.”     

“We can’t do that.”    

“It’s not that important.”

“You sure ask a lot of question.”

“Why doesn’t (he) (you) take (his) (your) business elsewhere?”  

Just imagine saying any of the above to a customer! Do you really think that you will keep that customer. You basically are insulting them and their business.

Employees and customers should be encouraged to speak their mind. When Ed Koch was mayor, he became real popular because he wanted to know what everyone thought of him. He constantly asked his voters…

“How am I doing.”
He let them know that none of their ideas or opinions were silly but that they were all important. 

Obama won his first election with the slogan of … “Yes, we can.”
Customers do not want to hear what you can not do for them, they want to know what you can do.

To a customer or employee, their needs are very important! The most important customer or employee a business has is the one they are dealing with at the present time.
What to say instead: “I certainly understand the importance of this.”
I know customers can get annoying when they ask a lot of questions. But let’s face it, your customers pay your bills. So make them happy and they will make you happy. Try saying “I certainly understand the importance of this.”
Remember to always tell your customers that  “We’re thankful for all business.” by Mauro Libi Crestani.
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martes, 5 de enero de 2016

Mauro Libi Crestani: How to prevents mental overload?

A leading psychologist claims whistling or singing helps distract the mind from trying too hard and prevents mental overload.

Wow!
The Dwarfs were right! Whistling while you work makes you do your job better.

The seven dwarfs knew from positive attitude and they knew how to get things done and enjoy it. They also knew the secret to staying calm.

Far from being down to 'just nerves', choking up occurs when the brain finds itself with too many pieces of information to process, resulting in 'paralysis by analysis', argues Dr Sian Beilock of the University of Chicago.

The same holds true when presenting a vital sales pitch, making an important golf putt or doing an acting audition.

So you do not want to choke up and lose that sale, that golf game or that acting job, then  maybe you need to whistle while you work.   

Not just whistling. When you’re humming, singing, or laughing, it’s also difficult to be stressed. It puts you in a happy state, and keeps stress at bay. “Joy can have its way with you” says Lauren Miller

We usually talk of work-life balance. But she talks of work-play balance. Every 90 minutes, she says, you need some play. It might be short, as little as sixty seconds, but you need to relax your biology. So yes, whistle, sing, laugh, or just de-stress with meditation or one of the many “Grab and Go” stress relief tips she offers in her recent book, Five Minutes To Stress Relief. Beyond those short breaks, also make sure your life has sufficient play to keep the stress at bay. “When there’s a balance between work and play, you get more done,” she says. “Give yourself permission to make this choice for balance.” 
By Mauro Libi Crestani.

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