Mauro Libi: How to establish successful business relationships

On many occasions we have discussed in workshops how to build lasting and faithful relationships with customers and suppliers that will last for many years. It is important to note that building relationships are not instantaneous and require constant dedication.

The most important thing is to create and maintain effective communication. Without effective communication there can be no healthy and lasting relationships. We must be clear about the message you want to convey and do it in the most direct way possible.

 Satisfying your customers is not enough.  In today's competitive market you have to do more than satisfy. You need to create a fan , a raving fan. A raving fan is a customer that feels that no one else would give them the service as well as you do. They tell all their associates about the care that you have provided and as a result you end off with a lifelong client who refers many other clients to you. To create such a fan in your customers takes much work. This is a win-win. You offer extra work and dedication and you receive a loyal dedicated customer for life. This old  win-win strategy should be the highlight of each office meeting and allow you to establish a strong and lasting base customers that will be key to the success of your  .

Your customers will show gratitude when you hear their changing needs and are willing to compromise on your part and show solidarity with their plans and projects of your customers. Being part of the solution to your customers needs are important to achieve the expected fidelity.

And as always I say the most important of all relationships is the winning attitude, be professional and understand what your strengths are and show them in your actions and deeds.

Really listen to your customers, see their faces, call them and pay attention to details. Remember that your business requires enterprise and productive relationships with clients for which it must develop an effective communication strategy with internal and external audiences, ie, environment is important to the success of your company. Having a successful business is to be a successful entrepreneur.

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