Three Reasons Innovative Ideas Fail to Gain Traction
by David Shore
If a change initiative winds up in the valley of death
because it’s inconsistent with mission, vision, and value, let it die there.
But many ideas fall victim to ignorance, ineptitude, or insurgence.
Ignorance. This leads us to poorly navigate the unknown. As
leaders, we have to give people permission to get smarter so they have a more
reliable compass.
Ineptitude. When we have the knowledge but fail to apply it
correctly, digging out of the hole is nearly impossible. If you take a wrong
turn, be brave enough to ask for direction.
Insurgence. You’ve got to face the saboteurs head on and convert
them. Good change management certainly involves moving stakeholders out of
their comfort zone into a zone of uncertainty, but it also requires you to keep
them out of the panic zone.
As a change agent, you have to be astute enough to
know the difference, and persistent enough to rescue a viable idea and help
haul it back up the innovation peak.
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