Mauro Libi: Innovative Solutions to Complex Challenges.

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jueves, 2 de junio de 2016

Mauro Libi: Tips to be successful in business

To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they'll turn on their computers or open their doors and start making money - only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to reach to achieve success said an article wrote by Chris Seabury.

1. Get Organized

To be successful in business you need to be organized. Organization will help you complete tasks and stay on top of things to be done. A good way to do this is to create a to-do list each day - as you complete each item, check it off your list. This will ensure that you're not forgetting anything and you're completing all the tasks that are essential to the survival of your business.

2. Keep Detailed Records

All successful businesses keep detailed records. By keeping detailed records, you'll know where the business stands financially and what potential challenges you could be facing. Just knowing this gives you time to create strategies to overcome the obstacles that can prevent you from being successful and growing your business.

3. Analyze Your Competition

Competition breeds the best results. To be successful, you can't be afraid to study and learn from your competitors. After all, they may be doing something right that you can implement in your business to make more money.

4. Understand the Risks and Rewards

The key to being successful is taking calculated risks to help your business grow. A good question to ask is "What's the downside?" If you can answer this question, then you know what the worst-case scenario is. This knowledge will allow you to take the kinds of calculated risks that can generate tremendous rewards for your business.

5. Be Creative

Always be looking for ways to improve your business and to make it stand out from the competition. Recognize that you don't know everything and be open to new ideas and new approaches to your business.

6. Stay Focused

The old saying that "Rome was not built in a day" applies here. Just because you open a business doesn't mean that you're going to immediately start making money. It takes time to let people know who you are, so stay focused on achieving your short-term goals and give the rest time to come together on its own.

7. Prepare to Make Sacrifices

The lead-up to starting a business is hard work, but after you open your doors, your work has just begun. In many cases, you have to put in more time than you would if you were working for someone else. In turn, you have to make sacrifices, such as spending less time with family and friends in order to be successful.

8. Provide Great Service

There are many successful businesses that forget that providing great customer service is important. If you provide better service for your customers, they'll be more inclined to come to you the next time they need something instead of going to your competition.

9. Be ConsistentConsistency is key component to making money in business. You have to consistently keep doing the things necessary to be successful day in and day out. This will create long-term positive habits that will help you make money over the long term.

Conclusion

Starting and running a successful business can be rewarding and challenging. Success requires focus, discipline and perseverance. However, success will not come over night - it requires a long-term focus and that you remain consistent in challenging environments. Investopediahttp://www.investopedia.com/

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lunes, 15 de febrero de 2016

Mauro Libi Crestani: ‘‘I believe you can be a great one in business if you believe in yourself

By Mauro Libi Crestani. Following high school, Ziglar served in the Navy during World War II and later attended the University of South Carolina. His life took a turn when he left school to pursue a sales career, hoping to earn a better living for his family. For two years, Ziglar struggled for financial survival. He was not able to make a living and was all about to resign himself to the fact that he would forever live a life of poverty.

Then his boss, a Mr. Merrill had a few words with him that would change his life. Mr. Merrill had a cookware company and Ziglar was a salesman working for him. I am going to quote part of this story from a book called ‘Life at the Top’ written years latter by Zig Ziglar.

Mr. Merrill: “ I have never seen such a waste of time and effort”

Ziglar remembers. “Well, that was kind of a shock.

But I asked, ‘What do you mean?’

He said, ‘‘I believe you can be a great one in this business if you would just believe in yourself, work on learning more, doing better and helping other people.’

Now, Mr. Merrill’s company had 7000 salespeople. Ziglar went from being one of the worst salespeople to the number two salesperson within a matter of weeks and then took a job with another company of was their number one salesperson. Merrell didn’t wave a magic wand over Ziglar that fateful day, but until that point, Ziglar viewed himself as a little guy from a little town. Merrell saw him as a potential champion. Merrell’s words were the key that allowed Ziglar to unlock the potential within. The key was belief. Now Mr. Merrill’s words was taken to heart by Ziglar but still as with anyone that tries a new and changing attitude, it was not easy and Ziglar still had his doubts that he would ever be anything more than just a little guy from a little town.

That was when he read Dr. Norman Vincent Peale’s book, The Power of Positive Thinking. Dr. Peale helped me identify the real source of my problems. Needless to say, it was me. Ziglar learned that he was the only thing standing between himself and his success. The way he saw himself, the way he saw others and what he believed about himself and others could either propel his success or inhibit it.

Zig Ziglar was to go on to become the most famous and successful motivational speaker in modern times. For the last fifty years of his life he was to give countless success seminars and workshops and wrote over twenty four books. His seminars stressed one main point. You could unlock your true potential if you just believed in yourself.

Positive attitude goes even a step further than just having belief in yourself. It changes who you are. When you encourage others to feel better about themselves and you encourage them to be more positive, then you will actually gain more out of that encouragement than they will get from your words.

“So many times people have responded so well. When you encourage others, you in the process are encouraged because you’re making a commitment and difference in that person’s life. Encouragement really does make a difference.” “Help other people do the right thing, tutor them if it’s possible and practical, but always encourage them. Encouragement is the fuel on which success thrives.” By Mauro Libi Crestani.

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sábado, 6 de febrero de 2016

Mauro Libi Crestani: The alarming increase of job stress

By Mauro Libi Crestani. Every day we are seeing an increase in stress levels. Physical and mental health of employees is extremely important for companies. Actions are needed to reduce the anxiety of staff who feel affected by the pressures.

Definitely stress has become one of the evils of the century and while not considered a disease, its consequences can affect the health of the person.

Many studies have concluded that a stressed or depressed person has a better chance of getting a disease because their immune system is weakened. Depressed mood and stress down the body's defenses and the person who has it becomes weak.

There are two types of stress experts say: The so-called acute stress is a response to an imminent danger, loading the system with powerful hormones that can damage the cardiovascular system immediately.

Chronic stress caused by intense emotional pressure, the victim can not control, produces hormones that can depress the immune system and damage the bone.

This increases the risk of muscle skeletal injuries, some loss of bone mass, damage to the cardiovascular system causing damage to the arteries, removal of reproductive system and memory problems.

Physical symptoms can include headache, back pain, fatigue, sweating, gastritis, depression, anxiety, insomnia, indigestion, skin disorders, sexual dysfunction, increased heart rate, diarrhea or constipation, etc. Among the sociological symptoms can be observed when a person forgets everything, you feel tired, altered, relationships with other people begin to fail, it fights with everyone.

When a person is faced with a stressful situation sleep it is the first thing that is lost (insomnia), has nightmares, increased appetite or else you are not hungry.

A person exposed to constant stress situations have much chance of developing high blood pressure problems.

People suffering from chronic stress should see a doctor for treatment, meanwhile you should start activities such as meditation, relaxation exercises and yoga to achieve symptom relief steadily.

When employees suffer from stress, the company has problems and low productivity. It's time to address the problem. By Mauro Libi Crestani

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jueves, 31 de diciembre de 2015

Mauro Libi Crestani: Positive advertising in health works ….

“Smoking kills you”

This advertising message really seems to hit home.

You would think that it would get attention and would be very effective. If you do then you are not alone, so did the country France and they ran their own anti smoking campaign.

“Smoking Means Being a Slave to Tobacco”

So was this anti-smoking campaign effective?

The short answer is … Yes, it was.

However, the negative message in these campaigns just was not as effective as a positive campaign would be.

Cornell marketing and nutritional science professor Bryan Wansink, who co-authored the report with University of Vermont nutrition and dietetics professor Lizzy Pope, extended their research into the area of anti-smoking campaigns, the report argues that a positive message, like “If you quit smoking using this help line, you can save almost $2,000 a year,” would likely be more motivating to its audience than the negative message “Smoking kills you” that is more commonly used.

Cornel University did a study and research. The review found that negative messages — like “Eat healthy foods or lose years off your life!” — are effective for some audiences, particularly experts like physicians or nutritionists who are already knowledgeable in the field.

However, positive messages pertaining to what someone should be eating and why it is good for them — such as “By eating healthfully, people can gain positive body image or energy” — tend to work better for a general audience that is less knowledgeable about nutrition.

If you’re a parent, it’s better to focus on the benefits of broccoli and not the harms of hamburgers.

As hard as it may seem, the threat of bad health if you do certain things…………….. is not as effective to the average person as the promise of good health if you do certain things.

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lunes, 28 de diciembre de 2015

Mauro Libi Crestani: Customers make purchasing decisions because they have carefully considered a set of good information, right?

Wrong.

By Mauro Libi Crestani. Buying decisions are always the result of a change in the customer's emotional state. While information may help change that emotional state, it's the emotion that's important, not the information.

Our emotions trigger us to buy. Don't make the mistake thinking that people buy what they need. People buy what they want. Needs are driven by logic while wants are driven by emotions.

If you figure out the key to how to appeal to a customers wants then you can find more eager customers.

This is all about……… ‘Positive Marketing.’

You have to create a positive customer attitude toward your product.

The $200 pair of jeans that you are selling has to be the one that teens find appealing. They could easily let their mom pick out a $15 pair of jeans, but that is not what they want and their wants dictate their needs and therefore it is not what they will buy.

Does your marketing give off a positive appeal to your target customers and create a positive want. A desire so strong that they have to have it. Like the sports car commercial or ad showing that beautiful young girl, that your midlife male customers want to attract with his purchase of this fancy sports car.

Don't mistake your market for "everyone who needs your product". You will waste time and money trying to convince people who need your product to want it. The best target market for you is people who want your product. They may or may not need it. As long as they want it they might buy it from you. Consider what you bought lately that you did not need but you wanted.

You might feel that you need a glass of wine, a shot of scotch or a beer at the end of a tough day - but the reality is that you want it. We all need to eat - but no one needs a Sirloin steak, deep-dish pizza or Black Forest cake. We eat those things because we want them.

Come up with a positive message appealing to the wants of your customers. To their desires and their wishes and their dreams. Make them understand that if they buy from you, it will make them happier that they did so. Keep in mind the following question ----- Why do we buy? We buy because of emotional wants. You will be more successful when you market and sell to the emotional wants of your prospects by Mauro Libi Crestani.

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sábado, 26 de diciembre de 2015

Mauro Libi Crestani: “Don’t worry about a thing, every little thing is gonna be alright.”

By Mauro Libi Crestani. Living with a positive attitude is not only a way to business and personal success, it will allow you to happy with your success. Bob Marley sang songs that promoted positive attitude and thinking. For him it was a way of life.

We all have times when worry, stress, and anxiety control our lives. When times are tough it’s easy to get caught up in worry and dread, and think that it’s not going to turn out well. Marley had a message….

“Don’t worry about a thing, every little thing is gonna be alright.”

In our darkest moments, Bob urges us to hold firm, as life is a cycle, and what is now bad will return to good, and what is good will return to bad.

Essentially, he’s conveying here that there are a lot of things in life that are beyond our control, and that it makes no sense to catch a headache about such things.

It’s just a matter of getting yourself to believe it. Believe it!

“Though the road’s been rocky, it sure feels good to me.”

There are times when things are not going well, a good leader knows how to handle these times and not only finds them challenging, they know that they will win in the end. President John Kennedy said that the Chinese spell the word crisis with two strokes. One meaning danger and the other meaning opportunity. John Kennedy was saying that the Chinese saw opportunity when the road gets rocky. Bob Marley had the same thought in his lyrics….

“When one door is closed, don’t you know that many more are open.”

His lyrics expands that thinking of the Chinese phrase and gets you to realize that it’s not just one door of opportunity that opens, but many. There are always more opportunities to be had, so you don’t need to feel too invested in any one thing. It’s a bit limiting to think that only one door opens when one closes, and much more liberating to think that in fact there are several more opportunities for each one that doesn’t work out.

Become the best at what you do. Education and skill are what can make you great.

We are going to emancipate ourselves from mental slavery because whilst others might free the body, none but ourselves can free the mind. Mind is your only ruler, sovereign. The man who is not able to develop and use his mind is bound to be the slave of the other man who uses his mind

Being a positive person allows you to do things that you never imagined that you could do because negative thought hold you back from achieving all that you are capable of. But being positive is not enough, you need free your mind with skill and education. Putting together a positive attitude and a great education (mind) then no one could hold you back from success and happiness. By Mauro Libi Crestani.

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viernes, 18 de diciembre de 2015

Mauro Libi Crestani: Being optimistic doesn’t mean deceiving yourself

By Mauro Libi Crestani. "I went for a long holiday for 27 years," Nelson Mandela once said of his years in prison.

There are disagreements as to whether a positive attitude in business really has positive effects. Look at those political prisoners who went to some of the harshest prisons. See how they survived. They had amazing attitudes despite all.

A warder's first words when Nelson Mandela and his ANC comrades arrived were: "This is the Island. This is where you will die."

They faced a harsh regime in a new cell block constructed for political prisoners.

Despite being sentenced to life imprisonment, Mandela always remained optimistic about his future. He wrote, “I never thought that a life sentence truly meant life and that I would die behind bars.” He continued: “Part of being optimistic is keeping one’s head pointed towards the sun and one’s feet moving forward.”

Being optimistic doesn’t mean deceiving yourself. There is very little benefit in wearing rose-tinted glasses and pretending everything is okay when it’s not. But optimism means acknowledging and accepting the situation you are in, and choosing to make the best of it. Choosing hope and action over despair and self-pity.

Natan Sharansky spent nine years in a soviet prison. How did he survive? Sharansky was driven by the determination never to let anyone determine how he would act. His mode of attack, curiously enough, consists of a truly discomfiting combination of good humor, optimism, and a sassy, wisecracking, with an amazing positive attitude to his situation. Sharansky’s habit of finding satisfaction, interest, or comic relief in the bare walls of his cell, or in the idiocy of his captors, so often in the course of his memoir does he exclaim “What a delight” and “How wonderful,” that one begins finally to appreciate how a mischievous and canny cheerfulness can be forged into armor steel-clad enough to carry its wearer unscathed through hell’s fires. It should be no surprise that Sharansky’s prison codename for a hunger strike was “celebrating to the limit.”

With attitudes as positive in these two ex-cons – is it any surprise that they political leaders upon their release?

Auschwitz survivor Viktor Frankel also echoes this idea. After several years spent in concentration camps, he wrote, “Everything can be taken from a man but one thing: the last of the human freedoms — to choose one’s attitude in any given set of circumstances, to choose one’s own way.”By Mauro Libi Crestani.

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