In no small
number of occasions we have underlined the importance, how vital it is for
organizations to be innovative to guarantee your permanence in time, but
apparently there is still confusion about what it means to be innovative. Usually
innovation is confused with creativity, investment, product development and
ideas, among others. Before this, we proceed to clarify what is and what is not
innovation.
1. Believe that innovations are ideas that arise
magically. Innovation is definitely not an idea that comes up as a spark. No,
good ideas are not a casual fact, a sudden inspiration (one isolated case is
possible) but the product of study, analysis, research, hard work and
experience.
2. More than ideas. Innovation surpasses the concept
of idea which is only the beginning of the innovative fact, but not the
innovation as a whole. Ideas require much work after their emergence and therefore,
must be accompanied by strategy, vision, precise knowledge of the client's
needs, habits, beliefs, etc. Ideas require validation to know if they are
feasible and applicable.
3. Innovation is not an invention. Inventions only
acquire value when someone is interested in them and wants to buy them. When an
invention is exploited and begins to add value, then, we talk about innovation.
4. Invest is not innovate. It is said of large
investments in this or that area as a synonym for innovation and yes, investment
is very important and vital for the innovative fact, but it doesn’t constitute
it.
So, what is innovation?
Simply, is the implementation of something new, something that adds value to
what already exists, something that breaks paradigms, is what adds
sustainability to the work area. It is the change that produces novelty, which
revolutionizes some procedure or imposes a new way of doing things.
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