Mauro Libi: Mastering marketing is very important in multilevel business

     Let's start by remembering what is the business or multilevel marketing and we must point out that it is a marketing strategy in which those who are integrated into the platform receive a reward, not only for their own sales, but also for those made by people who are part of its organizational structure or network. Business or multilevel marketing is also known as network marketing or referral marketing. It should be noted that it shouldn’t be confused with the pyramid scheme, which is illegal in most countries of the world.

     The business or multilevel marketing is a type of direct sales based on the contact with the consumer, word of mouth recommendations. Those who are dedicated to multilevel marketing, not only sell their products, but encourage other people to join the company. Generally, multilevel business sellers aspire to become experts with regard to the products and / or services they sell as well as on their compensation plan and company. However, this is not enough and this is the reason why this industry has so many failure rates.

     Who joins the multilevel industry must, in addition to know the product, its benefits and the brand, have to learn about business, marketing and sales in general. To be successful it is essential to be trained in marketing techniques that give you the ability to carry out multilevel sales. 

- How? The first thing is to dedicate to direct sales to learn to prospect, to present and to close.

- What are we talking about? When we refer to prospecting, we talk about the art of obtaining information about the ideal client. While presenting is about adding value to that ideal client and last but no least, we have to understand the follow-up that is indispensable to make that ideal client.

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