Mauro Libi: The future of marketing in 5 keys

     The marketing is constantly evolving and this is demonstrated by the large investments that the specialists reveal will be made in different countries, which brings to light a promising future for marketers and other professionals on the matter.

     Where do trends tend to go? Let's look at these five keys:

1. Addiction to streaming. The streaming video market is steadily increasing, which could generate worldwide revenues in excess of $ 11 billion, according to forecasts from specialized institutions. A number it will continue to have surprises.

2. Increased invisible marketing and big data. Another one that will continue in ascent is the market of big data, which seems unstoppable. The numbers support this motion, since the investment amounts in this area are downright huge. By 2026 it is believed that the investment could be located at more than 92 billion dollars.

3. Content marketing will continue to give the time. When it was determined that the most appropriate way to reach the consumer was through the writing of attractive content that would answer their concerns and problems, there was no mistake. This strategy will continue to mark a trend in marketing by predicting that by 2019 revenues for this concept will be in the order of 313.420.000 million dollars.

4. Understand the consumer. Everything suggests that buying decisions will continue to be based on the knowledge of consumer lifestyles that continues to make demands that need to be met if we want to obtain income.

5. Artificial intelligence impacts the marketing of companies. Artificial intelligence, also known as computer intelligence will continue to give the time, so we are likely to remain eclipsed by the innovations that this presents us. Not in vain, is it believed that this year the incomes for this concept are in the order of 1,247 million dollars.

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